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Players are important: they shift shirts, they create hype when you go on tour, they create more content you can use off the back of your partnership, said Richard Brinkman, global of head of sport at researcher KantarSport. Certainly a concern for them that some of the younger players they invested in have not come through perhaps as they would have liked. To put its Chevrolet brand on the United jerseys set a record for a sponsorship deal.. Kind of partnership unites two brands in very substantial and visible ways, meaning that who we choose to partner with will represent so much of who we are as a team and signals to our fans what we stand for. In our search, we put a high priority on partnering with a company that shares many of the Bulls values, said Bulls COO Michael Reinsdorf. We started our conversations with Zenni co founder Julia Zhen and everyone at the company, it was quickly evident to us that they also place great importance on community and family, and for those reasons ...